2020 / Brand Guide | Packaging Design | Website Design

Plaque HD

DATE:

January 16, 2020

CLIENT:

Plaque HD

Deliverables

Brand Mark, Brand Guidelines, Website Design, Packaging Design

PlaqueHD is an oral hygiene company that sells an innovative product developed by dentist and a leading team of chemists. Their flag ship product is an Identifying toothpaste. This unique toothpaste actually turns the plaque on your teeth green to highlight where on your teeth, might need a little more attention. Creating visuals for this brand would came with ease do to the unique concept. After delivering a couple rounds of brand marks the final logo was finally selected, me and the team couldn't be happier with their choice. It was on to developing them a full graphics standards manual.

Building a Timeless Playful identity

PlaqueHD needed a vision to distinguish them from other oral hygiene brands. I designed a new and improved brand identity to communicate bold yet playful character, compassion, and longevity. My goal was to create content full of happiness and color to connect with adults interested in caring for their teeth and parents looking for an oral brand that will get their kids excited to brush.

PlaqueHD needed a new website to match their new brand. So we built them a new experience.

I designed and entirely new digital experience for the PlaqueHD branding.

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